That’s about thirty-three thousand dollars a minute.
For the past several years, Young Thug has essentially run a masterclass in brand development. For one: his avant-garde approach to gender-bending attire helped usher in one of hip-hop’s prominent fashion trends, much to the dismay of Black Air Force aficionados. For two: his malleable take on language and seemingly infinite supply of cadences have solidified him as one of hip-hop’s most influential voices; even esteemed lyricists like J. Cole and Drake stand firmly behind the YSL serpent. And all this while by and large remaining a cultlike figure, one who only recently secured his first number one album with So Much Fun.
Given the man’s artistic prowess and undeniable mystique, the price of his presence on stage has skyrocketed as a result. Today, Thugger took to Instagram to flex accordingly. Looking like a customizable character from Cyberpunk 2077, Thug boasted in royal fashion. A move likely to leave pocket watchers angrily clutching fistfuls of lint.
“1.5 for a 45 min show,” he declares, sparking a chorus of praise from Lil Baby, J.I.D, EarthGang, and Mike WiLL Made-It. And rightfully so; that’s approximately thirty-three thousand dollars a minute. Whether forty-five is a justifiable show length is up for debate, but one has to wonder if venues could even afford his hour-plus rate to begin with.